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FEATURE STANDARD
PRO
ML
General Features
Store management done by admin control panel on web site
Provides complete web site solution, including shopping cart, content management, customer management etc...
Unlimited Products


Unlimited number of Content/HTML (topic) pages
Unlimited Data Driven Content/HTML (topic) pages via XmlPackages (Patent-Pending)  
(v6.1+)

(v5.8+)
All Source code included (C# or VB.NET)
All Database Schema Included
♦ Product Categorization Features
Unlimited Number Categories & Departments: We do not limit the number of items in the database.
Categories and Departments can also be fully nested to any level desired (e.g. sub-categories, sub-departments)  
Supports cross-matrix of products by category and department. E.g. a product can be mapped to the shoe category, in the women's department  
Products can be mapped to more than one category or department  
Paged browsing for categories and sections: Keeps page size small, and optimizes user experience. Customers also have the option to "view all" on any page  
Category, Department, and Manufacturer "names" can be renamed (e.g. "Brochures", "Products", "Car Parts", whatever you need that is appropriate for your unique store site products).  
Disable buy buttons for specific products  
(ML ONLY) Set Site to Wholesale Only (Prices not shown to general site customers)    
Shipping Features
Calculate Shipping By Order Total
Calculate Shipping By Order Weight
Calculate Shipping By Order Weight & Zip code Zone  
Calculate Shipping By Order Total & Zip code Zone  
Calculate Shipping By Fixed Item Shipping Costs
Calculate Shipping By Fixed Percent of Order Total
Specify All Orders As Free Shipping
Use Real Time Rates  
    FedEx  
    UPS  
    DHL  
    USPS  
Admin defined shipping methods (e.g. Ground, Next Day, 2nd Day, Priority, etc)
Real Time Shipping carriers can vary based on Domestic or International shipping address    
Filter Real Time Rates Allowed By Users  
Add Shipping & Handling Extra Fee To Orders  
(ML ONLY) Shipping Methods Verified Against User Addresses During Checkout (this avoids those customers who always choose ground shipping for instance, but live in Hawaii!)    
Shipping Tracking #'s e-mailed to Customers  
Support for Download Products  
Batch Shipping Order Printing/Tracking Integration with UPS WorldShip    
Multiple ship-to addresses per order (a customer on one order can ship some items to address A, and other items to address B)    
Product Import Features
Import Products From Xml File  
(ML ONLY) Import Products From Excel File    
Gift Registry Features
(ML ONLY) Gift Registry Supported    
(ML ONLY) Gift Registry Can Be Anonymous (gift registry owner name and address is hidden)    
(ML ONLY) Gift Card Support    
Wish List Features
Customer Add To Wish List Supported (Persists over Customer Visits also)  
Multi-Lingual Features
(ML ONLY) (Multi-Lingual) Store site can support dynamic run-time language switching. Customer can select store language at run-time. Store administrator controls allowed languages. Language packs sold separately.    
(ML ONLY) (Multi-Currency). Customer can select store currency to view at run-time. Allowed currencies are under control of store administrator. Support for various leading exchange rate feed suppliers will be supported (via XmlPackages). Sign-up for some exchange rate feeds is optional, through 3rd parties, and they may have fees associated with them (e.g. xe.com, x-rates.com, etc).    
(ML ONLY) Store developer/admin has full control over all store site strings used (e.g. prompt used for SKU, Product, Color, Size, shopping cart, etc). Basically, every string used in the storefront can be edited using an Excel file, and then uploaded via the store admin site.    
Search Engine Features
EVERY product, category, and department page can have their own custom search engine meta tags (title, keywords, description, no script blocks, etc)...  
Static Product & Category Pages: Designed to allow search engines to fully crawl and index EVERY product & category page in  your store. This can have a dramatic increase in site traffic from search engines.  
Google Xml Site Maps Supported: a direct Google search engine submission method sanctioned by Google  
Yahoo! Xml Site Maps Supported: a direct Yahoo! search engine submission method sanctioned by Yahoo!  
Fully dynamic page titles, and search engine meta-tags  
Product Capabilities & Features
Supports multiple images per product  
Support for swatch color image changing  
Support for 3 images sizes: icon, medium, large
(ML ONLY) Automatic image watermarking for protection    
Image Galleries Supported  
Restrict product quantities to preset values (e.g. 5, 10, 15, 20, 25, ...)  
Enforce product minimum order quantities (i.e. must order at least 10, etc).  
Recurring products can have varying intervals (days, weeks, months, years)  
Subscription based products & Content access  
Downloadable products supported, with automatic e-mail to customer with download instructions  
Text options on products (e.g. require initials for monogrammed products, require text name for product customization, etc)  
Support for sizes & colors. All color/size site "prompts" can be customized in admin site, so you could rename those two options to have completely different meaning.  
Price can vary by size/color option chosen  
Sort products in any order desired (you can force popular products to the top of the pages)  
Fully dynamic site map (optimized for search engines)  
(ML ONLY) Second tree-form dynamic site map (optimized for users)    
Support for simple products (e.g. a book) or products with variants
Unlimited number of variants per each product
Each variant can have a different price
Each variant can have different sizes & color options
Each variant can require a text option input (e.g. monogram)  
Each variant can have a separate SKU modifier, and price, description, etc
Tell store to locate product pictures by ID (icon, medium, large)
Tell store to locate product pictures by SKU (icon, medium, large)  
Tell store to use Image Filename Override for pictures (medium pics)    
Support for sale prices
Vary product prices for each customer level
Product Descriptions can include HTML formatting: We know that having complete control over each product description is important, and no two products are alike. You can use the administration site to enter product descriptions, or even link to fully custom external product description HTML files. Additionally, each product can have an inline or pop-up "specifications" window, providing more detail to the customer, without distracting them from making a purchase
Support for Kits (build to order products). Kits can have dynamic pricing and component selection (e.g. build your own PC) and more specification as to what items can be added, whether they are required, etc... Kit Items cannot be ordered separately

NOTE: We have noticed that some of our competitors are charging nearly $1200 for adding a "build kit" feature on their storefronts...shame on them!

 
Support for Packs. A pack is a product with a fixed price that can hold up to N other arbitrary products. When the pack is full, it can be added to the cart and purchased. Pack items are products themselves, which could be ordered separately  
Password Protected Products: Only allow registered customers to view certain portions of your store, expands capability of Customer Levels even further  
Disable buy buttons for specific products  
(ML ONLY) Set Site to Wholesale Only (Prices not shown to general site customers)    
Inventory Features
Inventory Tracking  
Limit orders to quantity on hand inventory, or allow customers to place orders for items out of stock (admin configurable)  
Advanced inventory tracking (by product, variant, color, and size)  
Show inventory on hand status on product page to customer (optional)  
Coupon Features
Order Based Coupons (apply to entire order)
Product Specific Coupons (apply to only specified product)    
Coupon discounts by: $ discount, % discount
Coupons can offer free shipping
Coupons can offer tax exception
Coupons have expiration date
Coupons can be marked as use once per customer, use once by only one customer, use N times, etc.  
Coupons requires minimum order amount before it is valid  
Skinning & Page Layout Customization
(ML ONLY) Completely customize the layout & appearance of any category, section, manufacturer, or product page.

XmlPackage support: XML/XSL rendering engine (developer defined home page, category, section, manufacturer, and product page format layouts)

   
User defined skin replacement tokens, topic tokens, AppConfig tokens, etc. (e.g. skin Regular Expression token parser)  
FREE site skins included 1 2 10
Design skins in Dreamweaver or FrontPage
Web form controls can be used within skin template user control    
Integrated support for ComponentArt horizontal menu, vertical menu, site map, and tree view navigational controls  
Integrated .NET FormsAuthentication  
Skin Based UI Customization: Store site styles and web design can be completely customized by external HTML skin template and style sheets. See some of our sample client sites to see how different each store can look
Change skins in real-time. You can conceivably have 100+ skins for a single store if you need to.
You can link to the cart "pages" from your existing site pages, or use the storefront to run your entire site
Add page header/footer HTML blocks to cart page, and all checkout and order confirmation pages, to provide special notes/text specific to your store or business  
Use custom receipt formats & templates  
Use custom "your order has shipped" e-mail formats and templates  
Automatic e-mail notification to customer with receipt  
Automatic e-mail notification to store admin of new order received  
Notification to Cell Phone of new order received  
Mini-Cart (optional small box on every page showing cart summary contents and checkout link)  
Customer Accounts
Customer can view Order History  
Customer has address book  
Customer can easily re-order any prior order    
Multiple billing/shipping addresses per customer (similar to Amazon.com style checkout)  
Recurring orders (e.g. for auto ship products, monthly subscription fees, monthly service type products, etc)  
(ML ONLY) Skip account creation on checkout    
Payment Methods Supported (types of payment)
Credit Cards (Accept Credit Cards in Real Time: Cards can be processed & verified in real-time, or you can delay processing until a later time)
Check By Mail
e-Checks (Authorize.net )
C.O.D.  
Purchase Order  
Request For Quote  
MicroPay (this is also referred to as a Purse). Customer can put money in an account, and then purchase against it, or add to their balance  
(ML ONLY) Gift Cards    

Support for Verified By Visa/MasterCard Secure initiatives. Now, you can have the same fraud protection available to all retail stores. Eliminate your fraud liability. Guaranteed Payments. Reduce chargebacks by up to 70%. These authentication initiatives make Internet commerce safe and secure, for both buyers and sellers.

 
Payment Gateways Supported
MANUAL Gateway (just collects order & payment information for offline processing)
InfoDial.Net Gateway (Free)
Authorize.net Gateway
IF YOU NEED A MERCHANT ACCOUNT

InfoDial provides merchant services for those who need to obtain an internet merchant account.

For more information or to apply for an account, please contact Sales

Application & Set-up Fee: 0.00!
Discount Rate: 2.29% and 25 cents per transaction
Gateway and Statement Fee: $0.00 (Compare with others!)
Monthly Minimum Fee: $10.00
Annual Fee: $0.00

 
Transaction Features
Store can be set to authorize only, or auth-capture credit card mode. You can then capture payment at shipment if desired  
Void & Refund supported  
(ML ONLY) Partial Refund and Add-Hoc Charges Supported    
Support for recurring orders/payments (auto-ship products)  
Support for CVV2 (credit card security code) entry and checking (fraud prevention)  
Address Verification codes reported to administrator with order  
Credit card numbers never displayed on site, but remembered for user in an encrypted state (shown as ****1111 on site) (You can disable storing of credit card #'s in the db if desired)  
(ML ONLY) Don't require account signup on checkout (optional)    
Force billing address to be the same as shipping address  
Set a minimum order total threshold for proceed to checkout  
Misc Features
Customer Subscriptions for protected content  
Mini-Cart display, so add to cart action leaves user on same page, and updates mini-cart display in left or right column of page  
Password Protected HTML Pages (password protected topics)  
(ML ONLY) General Site Disclaimer Message (Agree Before Entering) supported    
Can set a minimum order total threshold for proceed to checkout  
Can set minimum order product quantities before allowing checkout  
Order options supported (e.g. gift wrapping, ship in unmarked box, etc). Additionally, each order option can have a price associated with it. User can optionally select order options during checkout.  
Order Export to Xml  
Customer Record Export to Xml  
Customer e-mail lists to XML (i.e. produce list of all registered customer e-mails for your mailing manager)  
Product & Site Photo Galleries: Create  photo galleries of products, activities or other important corporate or store fun events. Showing prospective customers more than just a "store facade" is VITAL in creating brand loyalty  
Recent Products Page  
Best-Seller Products Page  
Shopping cart can persist over visits
Shopping cart can be told to age in N days  
Built in support for the most common display formats: grid, table expanded, table condensed, simple form, right variant bars, and you can completely customize the product pages by altering the output code HTML
Catalog Only Sites (e.g. turn buy buttons off)

Support for Informational Catalog Only Sites: A simple configuration setting removes all "buy" buttons from the site, in effect turning your site into an informational site, still complete with categories, subcategories, sections, product info, product photos, etc

 

Store News Items Supported (editable via Admin Site): Add real-time news announcements, and items to the site. Inform customers about important new items, or promotions

Password protected topic (html content) pages  
Order notes can be entered by customer with special instructions  
(ML ONLY) Each cart item can also have notes entered by the customer    
Shopping "cart" can be renamed (e.g. Shopping Bag)  
Can require customer to agree to Terms and Conditions block (user defined) before proceeding with payment  
Support for subscription products. Each product can add N months to a customer subscription. Administration control panel allows override of subscription expiration date  
External Product HTML description files supported (e.g. product descriptions can be stored in external HTML files)
External Product Specifications/Details Supported (e.g. product "specs" can be stored in external PDF or HTML file, and linked into product page)
Hide products, categories or departments (publish or un-publish capability)
Integrated Product Search
Advanced Product Search Page (by category, section, manufacturer, price range, SKU, etc)  
Full Export to QuickBooks
Requires optional QuickBooks Windows Exporter Client Utility, $199
 
Quantity discounts on products  
E-Mail Product To A Friend: Product pages can be e-mailed to friends by site visitors  
Tax Features
Apply Tax by State
Apply Tax by ZipCode  
(ML ONLY) Apply Tax by Country    
Tax can be applied to shipping costs  
Individual Products can be marked Taxable or tax-exempt
Customer Levels can be tax-exempt (e.g. wholesale)  
Pricing Feed Support Features
Froogle Feed Supported -w- automatic generation and FTP upload to your Froogle account  
Upsell Product Features
Related Products: Entice additional sales by listing related products/accessories on each product page  
Show Upsell Products Directly On Cart Page    
Product prices can be set to "Call for Price'  
Product prices can be hidden until product added to cart  
Products can require that other products are added to the cart (e.g. Product X requires Product Y)  
Affiliate Tracking Features
Affiliate sign-up/account pages provided in store and admin site  
Customers can be tracked to affiliates  
Orders can be tracked to affiliates  
Products visible on the site can be filtered by affiliate source id  

Real-Time skin changing based on URL/invocation/affiliate id

 
Customer Level Features
Unlimited number of customer levels (e.g. wholesale, retail, or gold, silver, platinum, etc..)  
Customers can be tracked to customer levels  
Customer levels can have special product pricing, can offer percent discounts, free shipping, tax exception, etc.  
Products visible on the site can be filtered by customer level  
Operational Features
Manage your store via easy to use Administration control panel web site
Once installed, all operational store tasks can be performed via the web based control panel
Can be installed on any Windows NT server or Hosted Server (except GoDaddy and 1and1 servers)
Does not require any special components on the server (Gateway COM objects may be needed)
You can configure products, prices, taxes, shipping, news items, etc all from the administration site
You do not need to understand SQL databases, etc to use your storefront (just to install it)
Customer Service Web Administration: Comprehensive administrative reports, including revenue trends & graphs, visitor trends & graphs, customer order percentages, affiliate revenue reports, tax reports, etc. You can also search for order by almost any customer record criteria to assist with customer support calls

Administration Customer, order, traffic, reports (yes, and graphical!):

  1. Tax Reports by Month/State

  2. Affiliate Revenue Reports by Month/State

  3. Total Customers by Date/Trend

  4. Customer to Purchase Stats (% of visitors that convert, etc)

  5. Visitor Trends (actual customer trends).

Built In Customer Mailing Manager: Send e-mails or HTML newsletters to registered customers. Design your newsletter in FrontPage or DreamWeaver and send to registered customers, or send to only customer with orders
Customer can define multiple billing/shipping addresses and select during checkout  
Remember me option for returning users
Order History Pages: Customers can get their prior order histories, check order status, etc all online
Shopping Cart items can persist over time (even months if desired). Great for return customers, who later wanted to order a product, but forgot which one they wanted
Customer can view all their prior orders
Administrators can edit customer profiles, delete customers, update their address books, billing information, etc.
Administrator can edit/enter service notes visible by customer regarding order status, special notes, etc  
       
Product Ratings & Reviews
Customers can review & rate products (if enabled)  
User Polls (find out what your customers are thinking!)  
Administrator can moderate comments  
Profanity checking provided on comment entry  
Security Features

Supports SSL Encryption for secure ordering. Cart automatically switches into secure mode appropriately. Supports any brand SSL certificate. (Contact your hosting company for certificates). Dedicated SSL certificate required.

IP Address Tracking: For safety and auditing, IP addresses are logged.
Database Encryption For Card Numbers, Passwords, and other sensitive data (You can also tell the cart not to store credit card numbers anywhere)
Secured password protected Store Administrator Control Panel
Can store encryption keys in Windows Registry or Machine.config file  
Integrated .net security roles and support  

Independent Security Audit Performed. Assessment included checks for:

  • Secure Coding Practices and Encryption

  • Validating Parameter length that could lead to a Buffer Overflow

  • Various Buffer Overflows

  • Cookie manipulation / Cookie Poisoning

  • SQL Injections

  • Cross Site Scripting

  • Mis-Configured Servers

  • Man In The Middle Attacks using a Web Proxy

  • SSL Version Hacking

Notification Features
Order receipts automatically e-mailed to customer
Customizable Receipt Formats: Customize the format and layout of your store receipts by using a simple HTML template  
E-mail notification sent to store Administrator when new order arrives  
Cell-Phone SMS Messages sent to store Administrator when new order arrives. Stop wondering  how your site is doing while you are at the gym, at  lunch or on vacation...don't miss that big next-day shipping order again! You can even customize notifications  with an order amount threshold, if you only want to be notified when an order exceeds a certain dollar amount  
"Order Has Shipped" e-mail notifications sent to customers with tracking numbers  
"Order Has Download Items" e-mail notifications sent to customers for orders with download components. This e-mail can be sent on time of payment clearance or delayed  
Delayed Downloads (gives you time to verify buyer before sending download files)  
System Requirements
Databases Supported MS-SQL MS-SQL